Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Bachelor in Digital Media and Strategic Communication (Executive Education)

Feb 17
2 min read

Executive Bachelor Study Program in Digital Media and Strategic Communication

This bachelor study program is a professionally structured academic pathway designed to develop advanced competencies in digital media management, strategic communication planning, content development, and brand positioning in dynamic global environments. It is aligned with EQF Level 6 and corresponds to the First European Cycle, with a total academic workload equivalent to 60 ECTS.

This bachelor study program is designed for individuals who aim to lead communication strategies, manage digital platforms, shape public narratives, and drive organizational visibility across online and multimedia channels.

The academic journey begins with a foundational module introducing students to online education systems and digital learning environments, ensuring readiness for flexible, technology-driven study. A dedicated module on the basics of Artificial Intelligence explores how AI technologies are transforming digital media through automated content creation, audience analytics, sentiment analysis, social listening, campaign optimization, and predictive communication strategies.

To strengthen analytical and academic capabilities, the curriculum includes an Introduction to Research Methods, enabling students to conduct media research, evaluate communication performance, analyze audience engagement metrics, and apply evidence-based strategic communication models.

Two general modules related to the study field provide essential foundations in management principles, branding, marketing communication, organizational behavior, and strategic planning within digital ecosystems.

The specialization component consists of three focused modules in Digital Media and Strategic Communication, covering areas such as digital content strategy, multimedia production management, integrated communication campaigns, crisis communication in digital spaces, reputation management, influencer strategy, media ethics, and global communication trends. Emphasis is placed on real-world case studies, digital storytelling, data-driven communication decisions, and international brand positioning.

The academic pathway concludes with a Bachelor Project and structured research activities, where students design or evaluate a real digital media or strategic communication initiative, demonstrating integration of creative thinking, analytical tools, and leadership execution.

The standard duration is 12+ months, with a defined minimum study period. However, the program offers flexibility, allowing students to extend their studies based on professional or personal commitments.

This executive-format bachelor study program is particularly suitable for digital content managers, communication officers, social media strategists, entrepreneurs, and professionals seeking structured academic advancement while continuing their careers. It emphasizes strategic messaging, digital innovation, brand influence, audience engagement, ethical communication, and research-driven performance evaluation.