نبذة
This course provides a comprehensive exploration of global marketing strategies, focusing on how organizations expand from domestic markets into international and global operations. It introduces the evolution from exporting to international and fully global marketing, emphasizing the strategic necessity of globalization in modern business environments. Participants examine key drivers of global markets, including technological advancements, transportation, and the convergence of customer needs, while also addressing the cultural, political, and economic complexities that influence global business decisions. The course develops practical understanding of value creation through global operations, including the application of Porter’s value chain and competitive advantage strategies. A strong focus is placed on global market research, equipping learners with the ability to transform data into actionable intelligence for decision-making. The program also covers strategic models such as standardization versus adaptation, PESTLE and SWOT analysis, and global market entry methods. Additionally, it explores buyer behavior, cultural differences, global marketing mix strategies, and the role of technology in shaping competitive environments. Overall, the course equips learners with the analytical frameworks and strategic insight required to design, implement, and manage effective global marketing programmes. Duration: 12 hours Maximum Completion Time: 7 days Delivery Mode: Online self-study Program Offered By: Member institutions of the VBNN Smart Education Group Certificate Title: Professional Training Certificate in Global Marketing Strategies Certificate Type: Certificate of Completion