نبذة
This course provides a comprehensive foundation in strategic business management, focusing on how organisations define direction, achieve competitive advantage, and respond to dynamic environments. It introduces the concept of strategy as the long-term configuration of resources and competencies to meet stakeholder expectations, and distinguishes between corporate, business, and operational levels of strategy. Learners explore the full strategic management process, including analysing the external environment through frameworks such as PESTEL, Porter’s Five Forces, and Porter’s Diamond, as well as evaluating internal capabilities using the resource-based view and value chain analysis. The course also addresses stakeholder expectations, corporate social responsibility, and the role of organisational culture in shaping strategic decisions. The programme examines competitive strategies, including cost leadership, differentiation, and hybrid approaches, alongside corporate-level decisions such as diversification, portfolio management, and strategic alliances. It further covers international strategy, innovation management, and the impact of technology on competitive positioning. In addition, the course develops practical understanding of organisational structures, strategic implementation, and change management, including leadership roles and transformation processes. Overall, it equips learners with the analytical tools and strategic frameworks required to develop, evaluate, and implement effective business strategies in complex and evolving environments. Duration: 12 hours Maximum Completion Time: 7 days Delivery Mode: Online self-study Program Offered By: Member institutions of the VBNN Smart Education Group Certificate Title: Professional Training Certificate in Strategic Business Management Certificate Type: Certificate of Completion